Hi! We’re Amy & Bill


We make feel-good, everyday clothes in sunny California using nature-loving ingredients to inspire you to live with less junk and more joy.

If you’re like us, you’re tired of the merry-go-round of over-consuming followed by purging your closet, buying more clothes, wearing them less, and sending junk to landfill. It’s an exhausting cycle that wreaks havoc on mother nature and adds stress to getting dressed. Being overwhelmed by all the clutter in your closet is a chaotic way to start your day.

Amy’s plan:

I’m here to help you steer clear of the junk and welcome more joy, weaving some wellness into your wardrobe along the way. The goal is to start to give you the tools to start to feel like the master of yourself.  with the peace of mind that comes with all natural style that honors you and mother nature, too. And for the first time in a long time, you’ll start to feel like the master of yourself.

When you weave a bit of wellness into your wardrobe with feel-good everyday clothes made of nature-loving ingredients, you move through your day with clothes that inspire joy that’s not so disposable.

My design philosophy is based on the HIGH 5’s, a set of principals that are the foundation of the Amy Kuschel collection and the way I approach my personal style. 

They’re tied and true. 

When you clear all the junk, you welcome more joy.